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Trip.com Group (NASDAQ:TCOM), the world’s leading provider of travel services, recently signed a strategic global agreement with Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchisee. This is an important step that signals the commitment of the two industry leaders and the ongoing collaboration to drive the success of the travel industry.
Trip.com group users can discover more than 9,000 world-class Wyndham hotels, across 22 brands from luxury to budget. This includes more than 1,600 hotels in the Asia Pacific region, where Wyndham Hotels & Resorts has a leading presence, with hotels located in popular travel destinations such as Australia, Indonesia, Singapore, South Korea, Thailand and more.
This strategic agreement builds on the Trip.com Group and Wyndham Hotels & Resorts’ strong and longstanding relationship through corporate travel partnerships as well as a range of successful distribution campaigns.
The group of Wyndham Hotels & Resorts in mainland China has enjoyed tremendous popularity with the users of the Trip.com group. Leading Chinese travel group Ctrip travel platform The latest 919 Super Brand Day campaign, Wyndham Grand Plaza Royal Villas Jinlin Plaza Lijiang, was named the platform’s most popular hotel, achieving the highest sales volume in the single store category with CNY 12 million in total Sales are only one independent hotel, which shows how successful and popular Ctrip’s live broadcasting channels are.
Through the expanded global agreement, Trip.com Group and Wyndham Hotels & Resorts will strengthen their strategic alliance that will continue to drive hotel and reservations performance. The two companies will increase their collaboration on travel marketing initiatives and a range of tactical campaigns, such as 618 Sales, Ctrip Member Day, 99 Hotel Festival and 1028. Trip.com group memory. Data insights from sophisticated transaction platforms will also improve the booking experience for Chinese travelers.
Additionally, hotels can take advantage of Trip.com’s group network and interactive live-streaming capabilities that regularly generate hundreds of millions of impressions. An exciting series of marketing activities will also be made available on Trip.com Group’s new travel marketing Star Hub which will enable hotels to use their channel traffic management toolkit to drive traffic to their products and content offerings.
John Un Oy, President of Asia Pacific, Wyndham Hotels & Resorts, said:: “We are excited to expand our strategic relationship with Trip.com Group, a leading distribution partner. This strategic alliance is a key development that will enable our hotels to expand global distribution capabilities, and provide them with innovative and interactive solutions to drive reservations, as we continue to serve millions of travelers on the road to recovery.”
“We are ready to welcome our guests again to stay at Wyndham hotels around the world, while providing peace of mind through ‘Depend on Us’, our global health and safety program with high hygiene and hygiene protocols. We look forward to building a strong and successful relationship with the Trip.com group as We work together to inspire confidence among our guests as they begin to travel again,” added John On.
Ray Chen, CEO of Accommodation Business at Trip.com Group: “We are very excited about this strategic partnership with Wyndham Hotels & Resorts, the world’s largest hotel franchise company. This agreement will enrich our accommodation inventory for travelers and ensure that we remain our travel companion as regional and global travel recovers. Wyndham Hotels & Resorts owns a wide range of hotels in key destinations that It overlaps with Trip.com Group’s core markets in the Asia Pacific region and beyond. We look forward to a bright future with Wyndham Hotels & Resorts.”
This agreement is a milestone for both companies that enhance their industry-leading coverage, and enhance global digital distribution and marketing prowess. This will bolster the Trip.com Group and Wyndham Hotels & Resorts alliance in Greater China to support the growing demand from Chinese guests booking domestic, international and domestic flights, as the travel industry takes huge strides toward recovery and reopening.