Virgin Hotels has appointed Todd Urlich as Vice President, Operations – North America. In his new role, he oversees day-to-day operations and works closely with the senior leadership team to develop and implement the strategic plan to drive growth and profitability.
Orlich, who will be based in Miami, brings over 25 years of brand experience and will be responsible for the operational performance of Virgin Chicago Hotels, Virgin Dallas Hotels, Virgin Nashville Hotels, and the newly opened Virgin New Orleans hotels, as well as prospective properties in New York City. and Miami.
“Todd’s leadership will be invaluable as he brings enthusiasm for the brand and our teammates and a passion for performance,” said James Birmingham, CEO of Virgin Hotels. “With the arrival of Todd, we are strengthening a truly dynamic team, delivering exceptional honest service as well as a deep understanding of the hospitality industry as we continue to expand our brand in North America and Europe.”
Orlich said: “I am delighted and honored to join Virgin Hotels during this exciting time. I am confident that together we can exceed the high expectations of both our team and our guests as we continue to build on the brand’s success.”
Most recently, Ulrich was Managing Director of 1 Hotel Toronto, where he was responsible for the opening of Toronto’s newest luxury hotel, overseeing all aspects of construction, operations and pre-opening training, including the development of cutting-edge sustainability initiatives for the eco-friendly brand. Previously, he was Delano’s regional vice president/regional general manager at SBE including overseeing the sbe hotel group in Miami. Prior to his sbe career, Orlich was General Manager at Montage Laguna Beach and Montage Beverly Hills, and also held leadership positions at Loews and Starwood Hotels.