Social Media Marketing: Cheat Sheet for Hotels

Social media marketing in the hotel industry is an effective method for hoteliers to connect with potential visitors, increase reservations and revenue, and enhance the visibility of their hotel or property.

For a long time now, have you felt that the vision of your hotel has been affected?

It can be frustrating and disappointing when you have so much to offer but no way to communicate it to your visitors.

Using social media for marketing will open a lot of doors, quite literally, for your hotel.

This blog will tell you what social media marketing is
For hotels and how to use digital platforms to benefit your hotel through social media campaigns and marketing.

What is social media marketing in the hotel industry?

The process of gaining publicity and exposure for a hotel or property using social media can be defined as social media marketing in the hotel industry. This process can include a wide range of activities, ranging from posting or sharing photos and videos to paid social media ads.

In the hotel industry, social media marketing is particularly useful. That’s because platforms like Facebook and Instagram are perfect for engaging old and potential guests with new promotional content.

These platforms also have built-in analytics tools, allowing you to track and share user activity. Furthermore, these sites often feature useful components for advertising hotels, such as customer reviews, ratings, and features for inviting users to events.

Now, are you wondering about the best websites to promote your hotel business using social media marketing?

Best Social Media Marketing Platforms for Hotels

Nowadays, there are many platforms available to advertise on social media. The many options available to hoteliers are becoming intense to keep up with. Thus, it will be difficult to interact and contribute effectively on all major platforms simultaneously.

As a result, you should choose your platforms wisely when it comes to organic social media marketing. In the hospitality industry, the function of social media is to attract new guests and interact with existing and new customers. Let’s get to know two of the best social media marketing platforms for hotels.

Facebook social networking site

Due to its immense popularity, Facebook is at the forefront of social networking platforms. As the most accessible social networking site, Facebook provides many options to promote your hotel as it is the ideal platform choice for many hoteliers.

You can add a variety of additional tabs and cross-references to all social networks and other websites using Facebook. It’s also a great place to include all of your contacts, facilities, and facility information.

On Facebook, you have tremendous access. This becomes even more apparent when you start using paid social ads to target customers directly.

Here are seven things you can do on Facebook as part of social media marketing in the hotel industry:

  • Create a Facebook page for your hotel brand and complete the profile with details like description, industry, location, contact information, etc.
  • Set your username in such a way that anyone can identify you.
  • Post pictures of the local scenic spots or eye-catching shots of the hotel’s interior and exterior.
  • Post short videos, stories and live videos, as well as write promotional deals, specials and discounts.
  • Convince your guests to include check-ins or location tags in their travel photos and videos, and in return, you can offer tempting benefits.
  • Offer rewards and hold contests. Participate in discussions about posts promoting your hotel’s brand.
  • Use Facebook ads to increase your visibility and bookings.


Instagram is the second most popular social network, second only to Facebook, and is popular for sharing photos and videos. There is no more popular way to post travel related photos and videos than Instagram.

Travelers love to curate perfectly captured photos, write beautiful reviews, and use popular hashtags to inspire other travelers to plan their trips. As a result, your hotel brand has to be a part of that community.

You can interact with potential visitors and post content related to your hotel and destination on Instagram.

Here are four things you can do on Instagram as part of social media marketing in the hotel industry:

  • Create an Instagram business profile for your hotel brand and add all the necessary information required.
  • Post interesting, high-resolution photos of your hotel’s atmosphere, activities and attractions.
  • Incorporating new reels trends, you can post tourist tips, local cuisine recommendations, photos of your outdoorsy back, future events and promotions.
  • With Instagram Stories, you can capture and post exceptional moments, ask questions, and share instant updates about your hotel inventory.

Now you know the two major social media sites and what you can do to promote your business. Let’s learn some of the top tips that will help you be more mindful while advertising your brand on social media.

3 Tips to Promote Your Hotel Using Social Media Marketing

With hospitality social media marketing, you can promote your hotel or property in many beneficial ways.

You can get users to like and share your hotel or property page by offering incentives in the form of discounts or coupons. You can target people based on likes and dislikes, age, location, and many other factors to advertise your hotel in your social media marketing campaign.

To create a successful and comprehensive social media marketing strategy, here are three social media marketing tips:

1. Consider the seasons.

When planning your marketing strategies, keep seasonality in mind. The seasonality factor can be applied to what is posted based on various festive holidays and low, medium, and peak business seasons.

Given the time of year and what you strive to achieve, your content will continue to change dramatically.

In the low season, you can increase bookings by offering seasonal packages or deals that focus on activity on social media. On the other hand, in high season, you can use social media to advertise your hotel, highlighting the most important advantages it offers. This strategy will prompt people to book sooner, so they don’t miss a thing.

2. Keep improving by applying what you learned from Brand Management.

Take notes on social networking sites and make improvements to hotel experiences for guests. Whether the reviews are positive or negative, be sure to respond to all comments so users know that your hotel cares about their opinions.

Especially if you get positive comments, don’t forget to share it with your followers because there is no better content to promote on social media for hotels than positive comments.

3. Influencer marketing is the new big thing.

Social media marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. With a large following of them, many travel bloggers and Instagram influencers are making money through influencer marketing.

In exchange for money or a luxury deal, you can search for their services in the social network ads of your hotel. Discover influencers in your area or those who can persuade your target audience to act and connect with them.

Make sure you have a clear plan before inviting influencers to travel to your hotel. First and foremost, keep your budget in mind. This will help you decide what type of influencer you can hire.

Micro influencers may be happy to trade services, but big influencers want big bills. Finally, decide what you want to achieve with this carefully considered plan after you have decided on your budget.

partner with us

At AxisRooms, we are equipped enough to handle all of a hotel’s social media marketing requirements.

However, that’s not all!

Collaborate with AxisRooms and take advantage of the services of a channel manager and booking engine. With our feature-rich tools, you can easily manage bookings, double bookings, overbookings and other hotel operations.

AxisRooms Editorial Office

AxisRooms, a software suite provider for the hospitality industry, is committed to helping your business grow, not only with the latest products and services, but also with the latest updates from the travel and hospitality industry. Do you have anything to say? Write to us at: [email protected]

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