With Covid cases declining, glitter is finally back in the wedding industry. According to a rough estimate, about 2,000 weddings are scheduled to take place in the area over the weekend, and all major ballrooms and hotels are booked out.
Amarveer Singh, President of Punjab Hotel and Restaurant Association, said that for the first time since March 2020, all hotels and banquet halls were sold out. “The next few days are considered auspicious for weddings, so almost all hotels and wedding palaces are booked.”
“Nearly two years ago, there was no or little business but with Covid cases down, our business started picking up,” Singh said, adding that an estimated 2,000 weddings are taking place over the weekend, of which 200 are ceremonies. Place in banquet halls and hotels within the city limits while the rest are in Samrala, Khanna, Jagraon and Doraha.
However, Amarjeet Singh Sant, president of Ludhiana Social Welfare Association for Palace of Marriage, says that compared to the pre-Covid era, only 30% is in business.
There are many factors that hinder the work. Firstly, due to travel restrictions, NRIs cannot visit the country. They are a major source of revenue during the wedding season. Second, people are still wary of the expected third wave. So they don’t spend much on weddings. Third, the economy is still recovering and a lot of people have exhausted their life savings due to job losses or Covid treatment, so they are not able to spend much,” Saint said.
Akhilesh Sharma, a priest at the Durga temple in Dogri, said that according to the Hindu calendar, the next fifteen days or so are considered auspicious in the Hindu calendar, as the month of ‘Poh’ (foggy conditions) will follow. So people prefer to hold wedding ceremonies these days, he said.