Not only has Gucci been on the big screen, but he has also taken control of one of the most famous hotels in London.
In conjunction with Ridley Scott’s much awaited biographical crime drama Gucci House, which opened in theaters in the US this week, the luxury giant put on its colorful style at the Savoy’s Royal Suite.
While Scott’s biography focuses on the intricacies of the Italian fashion dynasty, specifically the fateful marriage between Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver), it was actually the five-story hotel that starred in crafting the luxury label.
In the early 1900s, the home’s founder, Guccio Gucci, worked as a baggage handler in Savoy. After seeing wealthy guests with their elegant ensembles and bags, the young man developed a penchant for fashion and returned to Florence to set up his own leather shop in 1921. Enter the House of Gucci.
To celebrate 100 years since that moment, the Grand Madame of London privately offered to reveal the new Gucci Aria Collection back in April, before allowing the flagship suite to become a “reflection of the world of Gucci”.
“We were approached by a team from Gucci last year in the run-up to their centenary,” said Savoy Managing Director Frank X Arnold. Rob’s report. “They have been keen to explore our shared history and reward loyal customers. Since then, incredible creativity has blossomed and resulted in an exceptional experience in the Gucci Royal Suite.”
A few steps later, it’s clear that the reimagined Royal Suite embodies the ultimate design signature of Gucci Creative Director Alessandro Michele, in which he is most certainly more. The sprawling suite measures 2,852 square feet, spans the entire length of the fifth floor and is outfitted with elegant Gucci Décor pieces to reflect the theme of “renovation.” The home collection by Michele Design draws cues from the latest ready-to-wear lines and features similar patterns and motifs. You can expect armchairs, benches, and pillows with the iconic GG logo and bumblebees, as well as in-house chic floral wallpaper, herbal dinnerware, quirky silver ponchos, throws, and ornate three-panel room dividers. There are also some interactive surprises to discover during your stay – we won’t give much away except by saying that projectors and VR headsets are included.
In addition to everything Gucci related, the suite features a collection of premium artworks and antiques sourced from Christie’s auction house that complement the brand’s distinctive aesthetic and in keeping with the Savoy heritage. Highlights are a watercolor of the one and only Lucian Freud and a 400-year-old still life by Dutch Golden Age artist Simon Peters Verelst. And, of course, you can buy any of the Gucci or Christie merchandise on offer, which will surely make your stay pleasant.
As its title suggests, the Royal Suite is well suited to royalty, with opulent chandeliers, gold accents, and plenty of plush velvet. On top of that, there are fresh roses, Gucci candles, and trinket trays adorning every spare surface. Meanwhile, the layout comprises a drawing room, dining room, and kitchenette, plus a bedroom with a plush four-poster bed, a gleaming marble bathroom and a dressing room large enough to please the likes of Guccio Gucci. You’ll also enjoy postcard-like views of the River Thames, the London Eye, and other famous landmarks. The scenery is especially amazing in the lead-up to the holidays, with fairy lights dotting the buildings and bridges.
The “Guccified” group itself is simply the cherry on top of this decadent experience. In addition to the overnight stay, room guests will also enjoy a bottle of champagne upon arrival and a surprise gift from Gucci, before embarking on a Gucci VIP shopping tour. You can choose to shop in the comfort of the Royal Suite or head to one of the Gucci stores in London at Rolls Royce.
When it’s time for an evening aperitif, choose from a range of contemporary Italian cocktails to sip in the room. “1921,” for example, is weeds on a Negroni with Plymouth Gin, Campari, Vermouth, passionfruit, and coconut. Breakfast is covered the next morning as well, and you can also expect private hotel transfers to and from London airports or stations, along with your own personal butler and comprehensive concierge service.
“It’s really exciting that Savoy continues to inspire this brilliant and innovative fashion house after more than 100 years,” adds Arnold.
Staying at the Royal Suite by Gucci seems like a perfect way to celebrate the house’s centenary and movie release – just make sure you’re super cute with the porter. Royal Suite by Gucci rates start at £15,875 per night (or roughly $21,200 at the current exchange rate).
Check out more photos below: