Introducing AKEN Hotels & Resorts, a New Hospitality Brand

MIAMI, FL, Dec 22, 2021 (GLOBE NEWSWIRE) – MIAMI, FL, USA, Dic 22, 2021 – Inspired by the aspirations of modern luxury travelers, a new hospitality brand connects guests with upscale independent properties that embody the most unique and compelling destination experiences. . Luxury hospitality management consultancy Amek Group launched AKEN Hotels & Resorts earlier this month with a range of high-end to ultra-luxury independent hotels. Unlike soft branding, AKEN aims to disrupt traditional one-size-fits-all approaches by providing deep flexibility and personalization to owners and operators, under one brand umbrella.

“We have seen a need in the industry, among unparalleled luxury independent properties, artistic reflections of its destinations and unlike any other hotel,” said Louis Gallotti, co-founder and co-CEO of AMIC Group. Many of these gems need additional support in order to reach their potential. By becoming part of the AKEN brand, it can operate with the same levels of support and technology as global brands, while retaining their independence. Ultimately, this will connect more travelers with real and meaningful experiences.”

AKEN’s brand offering aims to disrupt and reinvent international hospitality management and branding practices. Akin Hotels & Resorts offers carefully selected hotels an opportunity to expand their capabilities through their services. A hotel that becomes part of AKEN can retain varying degrees of its own branding, depending on how much branding is required to help position or differentiate it. On the operational side, AKEN offers a range of different services, from global sales and representation to full management, and has 16 different property options. “Flexibility is what today’s hotel owners are looking for, and we are very excited to offer this level of personalization under one brand umbrella,” said Galeotti.

AKEN is also changing standards by taking on small projects with no minimum number of rooms, a comprehensiveness rarely found within large international chains. Whether the property has eight or 150 rooms, has existing technology and property management (PMS) capabilities or needs dynamic solutions such as the company’s Saber-owned platform, AKEN aims to add value, and ultimately nurture a growing global interest in hotel experiences. independent. The brand offers a culture of service standards based on the desires of the modern luxury traveler to be spoken to in a natural and uninhibited manner.

The brand offers three collections: Soul, Soul and Mind. AKEN “Spirit” hotels are from luxury to ultra-luxury, AKEN “Soul” hotels from top-level to luxury, and AKEN “Mind” hotels are upscale to upscale. These appointments are intended to help travelers easily find hotels that best suit their desires, as experience levels vary based on portfolio. In “spirit,” for example, the Hotel Villa Beluno in Bariloche, Argentina, is a 14-room estate located along the shore of Lake Nahuel Huapi, surrounded by the Andes. “Soul” offers properties such as the lush wine-focused Entre Cielos, nestled among a vineyard in Mendoza, or Bio Habitat in Circasia, Colombia, which is surrounded by more than 16,000 square meters of native forest and features rooms and experiences designed to immerse guests in nature. “Mind” includes shows like La Urumpta, a 60-room hotel in Cordoba, Argentina, with décor inspired by local culture.

When it comes to loyalty, the team responsible for AKEN Hotels & Resorts has taken a different approach than that of many other travel brands. The loyalty platform, ‘AKEN Community’, has social and environmental impact and guest satisfaction in mind. Lisandro Leon Liguori, Founding Partner and Co-CEO of Amek Group, says, “When a guest makes a reservation via our website, they will have the opportunity to choose from three local NGOs We, AKEN, and the hotel itself, will donate a total of US$1. The three organizations will benefit children, the environment or animals.” AKEN plans to launch an automatic donation program in 2022.

AKEN rewards its guests instantly, from their first direct booking. “We believe that for travelers commuting in the post-pandemic phase, immediate gratification is especially important at the moment of decision, because the future is less certain than it has been in previous years,” said Leon Liguori. Examples of such immediate benefits could be a welcome drink or discount at the bar, extended check-out, early check-in, upgrades, or personal in-room amenities, for example.

AMIC Group initially welcomed Rodrigo Tsutsumi as Vice President of Aken Hotels and Resorts for the Americas. Having recently spent 10 years at Preferred Hotels & Resorts, Tsutsumi has a unique perspective on the distinct advantages and challenges of both the independent and chain hotel business models. “One of the primary strengths of AKEN Hotels & Resorts is our ability to provide our member hotels with knowledge, experience and competence on par with what a traditional chain of hotels might provide, but with a clear focus on enhancing these independent hotels with freedom and excellence,” Tsutsumi said.

Akin Hotels & Resorts is boosting its expansion in Latin America with the appointment of Gustavo J. Segura, who most recently served as Costa Rica’s Minister of Tourism, since July 2020, as Regional Director for Central America and the Caribbean. An expert in sustainable tourism and luxury hospitality, Gustavo has held strategic and operational executive positions for travel and tourism organizations in several Latin American countries.

“The company is already growing fast and aggressively in South America; we want you to do it in Central America and the Caribbean, to take advantage of the proximity and to reach a high appreciation for the experiences we offer in the region,” says Gustavo Segura.

The launch of AKEN Hotels & Resorts also includes “Experiences” that connect guests with immersive and unconventional accommodation experiences including luxury luxury, yachting and more. The brand’s “Residences” offerings are secluded private residences with full service and amenities similar to many of those found in traditional hotels. Uman Lodge is a 16-room AKEN lodging experience set amidst the lush vegetation north of the Aysen region of Chile, offering a harmonious blend of relaxation, adventure, and amenities suitable for a longer stay.

ABOUT AMIC GROUP

Amek Group is a white label hospitality service offering customized management and consultancy for hotels and resorts. Strategically located between Miami, Florida, USA and Buenos Aires, Argentina, the Amek Group is the only hospitality company that individually caters to independent brands all of the operational and strategic needs to develop, manage or operate a hotel. It currently has 15 properties and experiences in its portfolio. ‘Amic’, which means ‘big brother’ in the indigenous South American language known as ‘Unas’, was formed by childhood friends Luis Gallotti and Lisandro Leon Liguori. Basketball brought them together in their home country of Argentina, and formed a partnership that would carry them through from their youth by recruiting their own team. Amek Group’s portfolio of consulting, development, management, learning and quality assurance speaks to the current preferred business model of using remote teams, vertical integration, and a collaborative of hand-selected industry experts. Visit amekgroup.com for more information.

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Maria Yuri

AMIC group

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