How Small-Size Hotels Can Benefit from Them

The term “digital nomads” has been in use for a few decades at this point. It was originally applied to those who chose to work for themselves via digital technology. Today, that meaning has been largely transformed thanks to the COVID-19 pandemic.

Today, digital nomads are just remote workers. Once upon a time, remote work was the exception, but during the pandemic, it has become the norm. It proves to be surprisingly flexible. The new world we find ourselves in is one in which an increasing number of people are working remotely not because they are forced to, but because of the benefits that it can provide.

The emergence of digital nomads has implications for all kinds of industries. However, it is especially important for small hotels. Of course, to take advantage here, you’ll need to tap into the digital nomad mindset and ensure that your property appeals to this growing demographic. Below, we’ll explore the main things to consider.

Health and safety

One of the first things small hotels need to do when it comes to attracting digital nomads is to make sure their health and safety protocols and policies are up to date. These remote workers are aware of the threat posed by COVID-19 and almost universally they tend to facilities that help them stay safe and healthy.

What does that mean for boutique hotels? Simply put, you should invest in the right technology

– Remote check-in kiosks, eg. You also need to ensure that your sanitary protocols are on a par, with frequent hand washing, constant wearing of masks, and regular disinfection of surfaces in public places. Consider disinfecting guest rooms and using that in your marketing efforts as well.

Workspace matters

Digital Nomads work wherever they are, which means they are more likely to use your hotel for a mix of work and entertainment. This is a great way to help set your small hotel apart – creating mixed spaces that offer the ability to work and relax at the same time. What could it look like?

It could be anything. You’ll need to account for a few things, though:

  • Comfortable environment suitable for work or relaxation
  • Worktops (tables can work just fine)
  • Comfortable seats
  • Access to electrical outlets to charge phones, tablets, and laptops
  • A variety of seating, from tables and chairs to sofas
  • Ample natural light to relieve the strain of artificial lights on the eyes
  • High speed internet without data limits

In-room work amenities

Don’t assume that digital nomads are going to spend their days drinking coffee and staring at your lobby windows while taking on their work responsibilities. Many of them will want to work in the privacy of their rooms, so you should make sure that your guest rooms are well suited for the task. Some important utilities can make this simpler, such as:

  • modern work desk
  • task lighting
  • Bigger coffee pots
  • Space to work in many ways, from sitting at the desk to lying in bed
  • Ample charging options, including USB ports

A touch of luxury without a luxury price tag

Want to tap into the digital nomad mindset and establish your small hotel as a great place to stay and work? Give them the luxury without the accompanying price tag. These guests want a distinct experience, and it’s easier than ever to do so.

The technology investments of your small hotel can help you here. For example, smartphone-enabled door locks can be a luxurious touch that costs your guests nothing. You can also invest in heated outdoor seating areas so they can be used during the colder months.

Comfortable seating is another must-have. If your office chairs in the room feel uncomfortable after 10 minutes, how do you think your guests will feel after sitting in one chair for five or six hours? Upgrade to luxurious office chairs and you’ll make an impression on your guests.

remove restrictions

Do you really want to make your small hotel stand out? Get rid of some of the restrictions that might make a digital nomad think twice about staying with you. For example, if you have a no-pets policy, you can review this to attract travelers who have to take their pets with them because they are away from home for a long time.

You should also find ways to create less restricted space in and around hotels. For example, installing a dog park behind the property may be an option. A playground, a small park area, and other spaces that allow people to get outside and meet without leaving the property can make stays less restrictive and more enjoyable.

Virtual meeting spaces

Digital nomads are often part of larger teams and will need to communicate with their team members in meetings, even from the road. Take advantage of the digital nomad mindset by adding virtual meeting spaces to your boutique hotel.

This could be something as basic as a well-appointed room specially designated for virtual meetings via a laptop, or you can increase its size. It is possible to create a meeting room fully equipped with everything a digital nomad could need, from audio and video equipment to projectors, and more.

Pricing Considerations

To take advantage of the digital nomad mindset, you should consider your pricing. That doesn’t mean you need to completely reinvent your pricing structure, though. There are plenty of things you can do to attract digital nomads.

  • Offer Long-Term Rates: One thing that separates boutique hotels from digital backpackers is when they offer long-term rates. Combined with amenities, technology, and proper safety protocols, a great price could mean a traveler will stay with you for several weeks, a month, or even longer.
  • Add-ons: Since digital nomads crave unique experiences, offering specific add-ons (for an extra price or as part of your incentive to get them to stay longer) could be a great idea. Small hotels can offer tours, special packages on boarding services, free food delivery from local restaurants, and much more to entice digital nomads to stay longer and distinguish their properties from the crowd.
  • Talk to your employer: Whereas most digital nomads used to be self-employed, today this is not the case. They’ve been hired and the employer is probably paying the bill. One pricing strategy is to talk directly to the business owner. View and maintain corporate rates and you will find you have more travelers than you expected.

Digital Nomads are not gone

The trend of remote work is only in its infancy. Digital nomads are not going away. For boutique hotels, this means that it is more important than ever to become one of the best digital accommodations for backpackers. Use the tips above to distinguish your property and achieve this goal.

Editorial Office Hotelogix

The team of researchers and writers at Hotelogix is ​​constantly innovating to share the latest trends in the field of travel and hospitality. Got suggestions? Write to us at [email protected]

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