From Maternity Hospital To Magnificent Hotel

Rosewood Hotels & Resorts has announced the much-anticipated opening of its first hotel in South America.

Set to officially open its doors on January 10, 2022, Rosewood Sao Paulo, Brazil, will transform a historic building that once housed the city’s Odessa Filomena Matarazzo Maternity Hospital into a contemporary luxury hotel.

More than 500,000 babies were born in the hospital before it closed more than 20 years ago. Thus, many people in the city are either born in it or know someone.

French businessman Alexandre Allard (known for his involvement in the Balmain House renaissance) discovered and acquired the abandoned site in 2011. The visionary real estate developer saw it as a “sleeping beauty” rich in local history and full of promise for the future.


Appreciated by locals as a place where life began for many, the location fit right in with Rosewood’s “sense of place” philosophy.

Contemporary hotel steeped in history

Centrally located on the vibrant Avenida Paulista, Rosewood Sao Paulo features 160 rooms and suites distinguished by stunning interiors designed by Philippe Starck.

Elegantly appointed hotel accommodations and 100 private Rosewood residences each dot a former maternity hospital and an innovative vertical garden tower designed by Pritzker Prize-winning architect Jean Nouvel.


Hotel amenities include six indoor and outdoor restaurants and bars, two swimming pools (one in landscaped gardens and one on the rooftop), a fitness center, and Rosewood’s Asaya integrated wellness concept, due to open later in the year.

Restaurants include Le Jardin, serving breakfast, lunch and dinner in the hotel’s lobby and garden. Blaise, serving French-Swiss cuisine in the historic birth building; and Taraz, which overlooks an olive tree-lined plaza and specializes in wood-fired cooking in South America. The adults-only rooftop bar and pool offer stunning views of the city.


The culinary team, led by Executive Chef Felipe Rodriguez, along with Head Baker Felipe Oliveira, includes several notable females, including Executive Chef, Rachel Kodrinci, pastry chef Seiko Isawa, and Anna Paula Ulrich, Head of Mixology.

The hotel will also host private events, weddings and conferences.

Vibrant surroundings


Docked with the new Cidade Matarazzo, an elegant mixed-use destination for art and culture borders Matarazzo Park and just a few blocks from the São Paulo Museum of Art.

Nine other century-old heritage buildings with meticulously preserved facades adjacent to the hotel will house a cinema, concert hall, theater, multi-discipline exhibition hall, mega fashion store, fine dining restaurants and other creative spaces.

Another highlight of this ambitious restoration project is the revival and reopening of the old church of Santa Luzia. The church, consecrated by the Archbishop of São Paulo in November, now holds regular religious services, events and feasts of faith. It displays preserved interior frescoes and a restored rose window facade (never installed before) now displays stained glass by Vic Muniz, inspired by the Santa Luzia story.


More than just a trend

“Repurposed historical buildings into hotels is not just a trend but a solution to preserving and restoring public buildings such as hospitals or religious buildings,” comments architect Lionel Charlie of Scharly Designer Studio in New York (not associated with the Rosewood project).

“For designers and architects, these interesting projects bring new frontiers of creativity and innovation,” he says.

The new Rosewood Sao Paulo will enable guests to step back in history and experience Sao Paulo from a truly unique historical setting.



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