Byredo iconic scents will soon be part of the immersive stay experience at InterContinental Hotels & Resorts

Celebrating his 75th birthdayNS On its anniversary, the InterContinental brand unveiled this new initiative for full-size bathroom amenities as part of IHG’s commitment to reducing plastic waste by removing bathroom miniatures across its properties.

Today, InterContinental Hotels & Resorts is launching a new program of bathroom amenities with luxury European brand Byredo, bringing some of the world’s favorite cosmetics – more sustainable full-size – to some of the most beautiful hotel bathrooms around the world.

This launch combines a response to the growing demand from travelers looking for a unique stay while traveling with greater awareness, with meaningful luxury products of the highest quality such as Byredo. Byredo facilities will be rolled out across InterContinental Hotels globally from now on. Including favorites within the Byredo fragrance line, such as Bal d’Afrique, a warm and romantic vetiver mixed with orange blossom, African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent with hints of delicate rose and sandalwood, Byredo’s ritual will become The most prominent of the Intercontinental pools during the next year.

Among the first hotels to carry the range are the recently opened InterContinental Barcelona, ​​InterContinental Fujairah Resort, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney in their newly renovated rooms.

IHG is the first global hotel company to commit all of its brands to eliminating bathroom miniatures in favor of full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single-use items during a guest stay by 2030. It forms part of IHG’s Journey to Tomorrow, a series of ambitious commitments to create positive change for our people, our communities and our planet across the world. the next decade.

Byredo is a European luxury brand founded by Ben Gorham in Stockholm in 2006, with the ambition to translate memories and emotions into products and experiences. As a natural disruptor, Gorham set out to reinvent the world of luxury with a new approach, where passion drives creativity, expressing the brand’s complete and limitless world.

Byredo founder and creative director, Ben Gorham, comments: “I think one of the things that people have missed most in these past years is travel – and I hope that we can start to open up again and people can start making new memories about travel. Trying something new has amazing value, and now by adding some of our signature scents to those moments, We hope people can bring it back to life whenever they want. It’s great to see IHG working toward a more sustainable mode of amenities too – we’re excited to be part of this solution.”

Jane Mackey, Senior Vice President of Global Marketing and Luxury and High-End Brands, IHG Hotels & Resorts comments, “75NS InterContinental Hotels & Resorts’ anniversary is a moment to reflect on how the pioneering spirit of our founder, Juan Tripp, got us where we are today and where we’re going. Byredo perfumes have such a synergy with InterContinental’s approach to hospitality. Both are modern in nature but the thinking behind them is also timeless in its focus on elegance, cosmopolitan spirit, thoughtful sourcing and beautiful delivery. I’m sure if they had met, Juan Tripp and Ben Gorham would have had a lot in common. We have over 200 hotels worldwide, and many more fantastic openings soon to be opened, backed by a global network of fellows who are experts in delivering global etiquette and highlighting local culture to our tastemakers. This is a great opportunity to look at how we can deliver luxury in a more sustainable way, something we know our guests value and forms a small but important part of IHG’s sustainability commitments as part of our business. Journey to Tomorrow. “

In April 1946, American Airlines founder Juan Tripp had a pioneering vision in international travel and quickly realized that to truly make it happen, luxury hotels were needed, and thus the InterContinental brand was born. Since opening its first hotel in Belem, Brazil, InterContinental Hotels & Resorts has pioneered luxury travel in new and established destinations for 75 years. As the first truly global luxury hotel brand, the brand has been part of some of the most defining moments in history. Today, with more than 200 hotels located in the world’s most exciting destinations from Danang to Paris, InterContinental Hotels & Resorts continues to delight luxury travelers with the exhilaration of the exquisite and cosmopolitan places travel brings. By launching initiatives such as the exciting new Byredo Convenience Program, the brand is redefining the spirit of discovery and modern luxury, setting the tone for the future of luxury travel.

About BYREDO

Byredo is a European luxury brand founded by Ben Gorham in Stockholm in 2006, with the ambition to translate memories and emotions into products and experiences. Byredo reinvents the world of luxury with a new approach, where passion drives creativity, expressing the whole and unlimited world of the brand. Byredo visualizes objects using the highest quality materials available and sophisticated design details to nurture a renewed approach to modern luxury. They have created and developed a range of products such as perfume, makeup, home, leather goods and accessories, and Byredo is sold in more than 40 countries in a very exclusive network around the world. Byredo believes that through creativity, they can develop products that are timeless, purposeful and inspiring, for people and their lives.

About IHG®

IHG . Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, aiming to provide true hospitality for the best.

With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programs, IHG has more than 6000 hotels open in more than 100 countries, and 1,800 in development.

  • Luxury and lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
  • excellent: Voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
  • The basics: Holiday Inn Hotels & Resorts, Holiday Inn Express, Hungry Hotels
  • wings: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the holding company of the group and is registered in England and Wales, and approximately 350,000 people work in the hotels and corporate offices of IHG globally.

Visit us online to learn more about our hotels, reservations and IHG rewards. For our latest news, visit our newsroom and follow us on LinkedIn, Facebook and Twitter.

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