Breaking Travel News interview: Nguyen Ba Luan, chief executive, Sojo Hotels | Focus

Sojo Hotels was recognized as Asia’s Leading Lifestyle Brand at the World Travel Awards.

Here Breaking Travel News talks to Nguyen Ba Luan, the company’s CEO, to find out how it feels to be recognized by voters around the world.

Travel Breaking News: Having taken home a higher title at the World Travel Awards, how does it feel to have won?

Nguyen Ba Luan: For the travel and hospitality industry in Vietnam, Sojo Hotels is setting a prime example of adapting to its brand new style of smart, refreshing hotel since 2020.

By reducing physical contact between people and things as well as direct contact between people, we are making proactive changes by companies to immediately adapt to the ‘new normal’.

Despite the new brand, Sojo has left our mark by building a new hotel concept that adapts instantly to changes in the market while making efforts to raise the profile of Vietnamese hospitality by earning a higher title in the leading hotel category in Asia. 2021.

This award is a great motivation for us to continue pioneering the future of Vietnamese hospitality.

We are particularly proud to be the first representative of Vietnam to win this category since 2013 until now.

Sojo regards this award as a prestigious recognition to the community as well as travel experts.

BTN: How will the Cup help you promote Sojo hotels as we move into 2022?

NBL: Although there are encouraging signs for hoteliers, trading is still not expected to return to pre-pandemic levels by the end of 2022.

However, we believe that this will be an opportunity to innovate, adapt and wait for the remarkable growth of the hospitality industry in Vietnam.

Sojo introduces a new concept of hospitality service – ‘The Right Hotel, the Right Taste’ – to active global citizens who love new experiences.

Based on comfortable and modern features, Sojo Hotels became the first Vietnamese winner in the Leading Hotel Brands category in Asia by the World Travel Awards.

We have confidence that this award will make the Sojo model widely known in the tourism market not only in Vietnam but also all over the world.

With a strategic aim to create 100 refreshing smart hotels across the country, this award is a great support for Sojo Hotels to set new trends that are likely to shape the future of the hotel market in Vietnam.

BTN: What caught the voters’ attention? What do you think separates Sojo Hotels from its competitors in Asia?

NBL: Developed by TNH Hotels & Resorts, a member of TNG Holdings Vietnam, Sojo Hotels aims to become “the right hotel with the right taste” for our guests – a new generation of young, dynamic global citizens who are always on the lookout for something exciting.

Sogo Hotels has invested in JO247 Ballroom – an impressive open space that is the highlight of Sogo Hotels.

We call JO247 Lounge as a multi-use space where guests can do everything in one place: work to rhythmic music, relax and enjoy fusion cuisine.

With its contemporary design, JO247 will provide a civilized entertainment experience and a place to network.

Every touch point at Sojo Hotels stems from our absolute understanding of what makes our guests satisfied.

To offer an entirely new accommodation experience, Sojo particularly introduces the Choice of Services initiative to guests, which are essential to provide a positive customer experience in the digital age.

In detail, Sojo’s self-service allows us to provide online support to our guests without the need for any interaction with a Sojo representative.

Being a revolution stemming from realistic market demand and accommodation requirements during the “new normal” period, Sogo Hotels introduces a new customer-focused hotel model.

Guests staying at Sogo Hotels will learn about the concept of “touchless hotel”, with touchless experiences through the Sogo app system (guest mobile app).

With the Sojo app as the control center for all activities on their test trip, our guests can check-in/check-out at an automated kiosk using Face ID (face recognition) or easily adjust the lighting and room temperature to suit their preferences and mood.

They can thus reduce physical contact, as well as avoid direct contact with the person.

By making the most of new technologies, Sojo Hotels have created a refreshing smart safe haven for our guests, especially against the backdrop of Covid-19.

In addition, Sojo deploys technology to record and analyze guest behaviors to create new and exciting services that properly and completely meet their needs.

After all, we believe that our refreshing smart hotel model in Sojo offers a complete guest entertainment experience that separates Sojo Hotels from its competitors in Asia.

more information

Learn more about Sojo Hotels on the official website.


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