5 New Hotels With Private Clubs, From LA to Atlanta – Robb Report

Covid has redefined staycation. First, by necessity, the pandemic lockdown has encouraged us to turn our homes into resort-like havens that can provide some of the same pleasures as a favorite hotel getaway. Now, with the world opening up again – but travel far and wide is still unexpected (if not actually limited) – first-class American hoteliers are developing their stays once again by finding ways for locals to better enjoy real estate closer to home. Among the most exciting of these developments? Hotels and resorts with their very own clubs.

While the concept of a private club based on hotels isn’t new – there are those at Club Saint James in Paris and the Four Seasons Hotel London at Ten Trinity Square, for example, along with billionaire Tilman Fertitta’s invite-only club at the Post Oak Hotel in HOUSTON — Numerous new releases launched in 2021 (scheduled for 2022) take the concept to an even higher level. Rather than simply providing “day pass”-style access to hotel services and amenities (such as a pool, spa, or restaurant), these groups aim to lure members in with privileges not available even to those checked into the hotel.

The timing of this trend is logical. When asked why now is proving to be a good time for nearly century-old Gurney’s in Montauk to launch a membership club, brand owner George Velopoulos said Rob’s report It comes “at a time when individuals prioritize privacy and personalization in addition to their physical and mental health. Not to mention we’ve seen more full-time residents (in the Hamptons) as a result of the flexibility of working remotely.”

For a hospitality group like Aman — whose members-only offerings will appear when its main branch opens in New York City next year — the club is “an extension and evolution” of the brand, says Vanessa Grout, global president of Aman Residences and Club. It allows the company to continue to “put our guests and their needs at the center of our offering”. As a security answer to what Grout refers to as a “long-wanted loyalty programme,” the club will bring like-minded individuals together in its urban hotels to enjoy not only each other’s company but also private spaces, events, special programs and a “private desk” to arrange VIP access To everything related to safety.

In other words, the appearance of the hotel’s own club may be one of the most luxurious silver linings to the pandemic’s impact on the hospitality scene. From Los Angeles to Providence to the Hudson Valley, here are five newly launched hotel clubs offering their members-only concept.

Pendry West Hollywood

Britley Pendry West Hollywood

Courtesy: Yi Rin Mok to Britley

Designed in the vibrant and playful style of iconic British interior star Martin Brudnsky, this eight-month-old, 149-room, eight-month-old hotel on Sunset Boulevard features The Bretley Club, a members club founded by a development group real estate. Its mission is to connect a diverse group of Angelenos from different backgrounds, all united by their “bright lives and bright minds,” as their membership information states.

This diverse Breitley crew enjoys three different members-only lounges – one of which is on a sunlit rooftop, overlooking the city and all with food from Wolfgang Puck – as well as elegant bowling lanes and a lounge that hosts live music. All of these areas are exclusive to the club (hotel guests are rarely granted access, if ever), but members can use many of the hotel’s facilities such as the gym, examination room, and rooftop pool. For exclusive experiences, the $2,800 per year to date club has arranged pre-release movie screenings, VIP access to live shows and private tours at local galleries, museums, and auction house galleries.

Thomson Buckhead

Thompson Buckhead Atlanta

Courtesy Thompson Buckhead

Featuring a new tenure-typing general manager at Los Angeles’ legendary Bel-Air Hotel, this gorgeous, ten-story, 201-room contemporary tower joins one of the first-class hotels in Atlanta’s Tony Buckhead neighborhood. Here, the indoor and outdoor deck Tesserae Club will eventually have 600 strong members, all invited by its 40 founding members to create a diverse group united by each individual’s desire to make a difference.

A blend of warmer traditional elements and minimalist mid-century style, the space includes food and beverage venues with drinks by international mixologist Joe Alessandroni and New American cuisine by local chef Josh Hopkins. Membership — which costs $2,900 a year after a $2,000 start-up fee (five percent goes to local charities) — grants access to guest chef dinners, intimate events with secret guest lists, panel discussions and independent film screenings, as well as private Tesserae work. The space. You’ll also get priority restaurant reservations and discounted hotel room rates.

Beatrice

The Beatrice Club of Providence

Courtesy of Beatrice

Former Providence Mayor Joseph R. Paulino, Jr. converted the city’s 1887 Queen Anne-style Exchange Building into the newly decorated 46-room Beatrice Hotel—the first boutique hotel to open here in nearly a decade. He also teamed up with the inimitable Cipriani family focused on hospitality in Italy to launch the Bellini Restaurant and rooftop, which is home to the private Bellini Club. While the restaurant is open to the public, the club is only for hotel guests and accepted members, and annual fees range from $1,400 to $2,100.

Membership provides private access not only to the upstairs bar and lounge space, with its 1,500 square foot city-view balcony, but also to special Sunday brunch events, jazz evenings and movie nights. Club officials are currently selecting 150 to 200 members from the 800 applications they have received – mostly business executives, medical professionals and researchers, as well as those with homes in nearby Newport, or parents of students at city universities.

Ines

Ennis Hudson Valley

Photo: By Adrian Gaut

A 225-acre, 40-room country club-style resort in the rural Hudson Valley in upstate New York, about 90 miles north of Manhattan, Ines is the brainchild of architect and chef Tavo Somer, whose empire ushered early in the Freeman era in the age of urban lumberjacks. Stylish and revive taxidermy and nose-to-tail eating at home. For the grounds, he partnered with community landscape designer Miranda Brooks (Anna Wintour is among her clients), while a group of designers and developers helped with the rest, which includes pools, hiking trails, and a three-acre organic event and event barn. Farm and farm shop.

For an annual fee of $1,250 to $5,000, members have unrestricted access to all of this, plus preferred tee times at King Collins nine-hole golf course, priority restaurant reservations, and discounted rates for stays containing 28 modern cabins and 12 rooms in the contemporary farmhouse. Exclusive classes, dinners and children’s programmes. Most people who purchase a home come from New York City or have homes in the area.

Montauk Journey

Montauk Journey

Montauk of Journey

This Hamptons favorite on the easternmost tip of the South Fork on Long Island isn’t new — but its club offerings. In the summer of 2021—largely in response to the increase in the number of full-time residents of WFH Hamptons—the Gurneys launched three membership opportunities ranging in price from $30,000 to $50,000 a year. The resort’s membership level offers VIP access to the hotel’s former guest-only beach club and 1,000 feet of private beach; But unlike hotel guests, members get waterside chaise longues serviced with food and drink offerings, as well as private storage space for personal items.

The spa membership level offers private use and an exclusive treatment menu at the resort’s 30,000-square-foot wellness center (scheduled to open in March), including the indoor saltwater pool and hydrotherapy areas; Here, membership also provides a free monthly spa treatment and a personal training session. Finally, an All-Access membership combines the benefits of a resort and a spa. Other member benefits include priority access to resort restaurants and special events, plus discounts on rooms at original Gurney’s as well as satellite at nearby Star Island and in Newport, Rhode Island.

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