2021 SiteMinder Partner of the Year Awards Spotlight Industry Transformation

SiteMinder, the world’s leading open hotel commerce platform, has deemed the transformation of a car park into a hotel warehouse as the smartest change of the year in running the hotel business. The title of ‘Innovation Partner of the Year’ was awarded today to RevenYou, an independent hotel consultancy, at the 2021 SiteMinder Partner of the Year Awards – the only awards program that honors B2B players in the hotel technology industry who support hoteliers. viewer.

At the height of the COVID-19 pandemic, I converted the car park of Hotel 115 in Christchurch, New Zealand, into bookable stock. The transformation included loading the hotel’s 13 parking spaces as rooms into the property management system and using SiteMinder as a room distributor, making the spaces bookable through the hotel’s online chatbot. Today, 115 hotel parking occupancy averages 90% to provide a steady stream of revenue.

“We used a system that the hotel was already paying for, thus reducing the need to overspend each month,” says Tammy Matthews, a consultant at RevenYou. “We thought outside the box. Why should there be a bed in a room type? The car park is used for the same amount of time as the bedroom, which is overnight. We now track occupancy and manage revenue from this room type the same way we manage a room the size of Quinn.”

The other winners of the 2021 SiteMinder Partner of the Year Awards are:

  • Industry Champion of the Year: My revenue is in Colombia, for their dedication and unwavering commitment to the hotel industry. Last year, My Revenue launched 12 Revenue Management System modules to support more than 100 hotels reopening, and built a virtual university to train hoteliers in pricing, revenue management, and healthy guests.
  • This year’s rising star: RoomPriceGenie in Switzerland, for their ongoing pursuit of revenue management education among independent hotels. Last year RoomPriceGenie launched a hotel academy, a daily personalized pricing email, and a concierge service for hoteliers who need help with their pricing strategy. Their product automates pricing for both revenue managers and non-experts.

The inaugural awards also marked the first anniversary of the SiteMinder Partner Program – the world’s most comprehensive program for hotel consultants and property management systems (PMS) vendors to gain access to critical training, educational resources and customized online support, to provide the most comprehensive program offered to its hotel clients. Three companies were honored for their commitment to improving their offerings:

  • Partner of the Year in PMS: 3 rpm in Germany
  • Expert Partner of the Year: TrevPAR World in South Africa
  • Application Partner of the Year: OK in Holland

Day Williams, Chief Growth Officer at SiteMinder says, “For far too long, award programs in the hospitality industry have sought to reward only established or consumer-facing names and brands. With more than 1,350 partners – larger than the ecosystem of any hotel business platform – we at SiteMinder know that those who make a real difference in the lives of Hotel owners are those who often work in the shadows. We launched the SiteMinder Partner of the Year award to honor these unsung heroes of our industry.”

Williams adds: “We congratulate all our winners for their relentless pursuit of excellence during a challenging year. Together they have demonstrated that innovation and advocacy are still alive in the hospitality industry, to support and advance the world’s hotels.”

Over 80 nominations from 24 countries were submitted for the 2021 SiteMinder Partner of the Year Awards. Entries in the categories of Innovation, Industry Champion and Rising Stars were evaluated by Alan Gonzalez, Group Director of Distribution and E-Commerce at Warwick Hotels & Resorts. Max Rayner, Partner at Hudson Crossing; Inga Latham, Chief Product Officer, SiteMinder.

About SiteMinder

SiteMinder ASX:SDR is the world’s leading open hotel commerce platform, ranked among the technology leaders in making online commerce accessible to every hotel. It is this central role that has earned SiteMinder the trust of tens of thousands of hotels in 150 countries to sell, market, manage and grow their businesses. The global company, which is headquartered in Sydney and has offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth more than $35 billion in hotel revenue last year before the pandemic began. For more information, visit siteminder.com.

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